BS EN ISO/IEC 25029. Artificial intelligence. AI-enhanced nudging

This technical specification outlines a framework for AI-enhanced nudging, designed to guide the development and implementation of decision-support systems that leverage artificial intelligence to subtly influence user behavior. The document provides detailed guidelines on defining the objectives of nudges, selecting appropriate algorithms, and establishing ethical boundaries to ensure interventions remain beneficial and transparent. It addresses key aspects such as data privacy, the explainability of automated recommendations, and the mechanisms for monitoring the impact of these systems on diverse user groups. The content emphasizes the importance of human oversight, ensuring that AI-driven suggestions do not manipulate individuals against their autonomy or welfare. Furthermore, it offers practical methodologies for testing and validating nudge strategies in real-world scenarios, helping organizations design more effective and responsible digital environments. This guidance serves as a foundational reference for practitioners aiming to integrate intelligent behavioral design principles while maintaining trust and accountability in technological applications.